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MarkStrat Group

Product Marketing Strategy

The Markstrat Group specializes in product marketing consulting.  We understand that the product marketing function is key to success in B2B technology companies.  We develop and execute strategies that help organizations reach their potential.

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About Us

Consulting with Purpose

Since 2010, we've been providing professional product marketing consulting services to clients in the B2B space. From strategic planning to innovative solutions, our focus is always on building an efficient and results-driven relationship.

Services

Product Marketing and Beyond

Counsel & Advice

Consulting

  • Go-To-Market Planning

  • Market segmentation research and demographics

  • Vertical market analysis and strategy

  • Product Lifecycle planning

  • Sales force competitive training

  • Marketing campaign ROI analysis

  • Market Share assessments

  • Industry, product, and technology forecasts

  • Industry Analyst relations

  • Product Launch Planning

Product Marketing

Product marketing is key to the success of a technology product or service. Product marketing starts as the voice of the product.  What features should should go into the roadmap?  How should these features be articulated in the field? What is the best way to communicate a competitive advantage? What channels are bust suited for this product?  Is there a way to increase revenue through campaigns or sales plays?

These are all functions critical to a business success and part of the product marketing function.

Team Talk

Contact

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